Stop Calling Them Soft Costs. Start Making Them Visible.

A host asked me the question I have heard in a hundred boardrooms. He framed it around the P&L: lower turnover, higher productivity, money to the bottom line. Then he asked how a leader actually gets there. When I answered, he told me that no one had ever answered it that way before.

I want to give you the full answer.

I was back on Positive Talk Radio recently, in conversation with Kevin McDonald and his co-host Brichelle. The show makes room for real dialogue rather than sound bites, and this exchange went somewhere most business conversations avoid. It went to the money nobody books.