the instruments

Everyone has a feeling about belonging. These give you the knowing.

Three proprietary instruments, built on the same framework and pointed at different scales. One measures the individual and compares you with nobody. The other two measure organizations and benchmark them against each other, one on the experience you create for employees, one on the experience you create for customers. Each returns something specific enough to act on this week, not a score to file away.

Every instrument measures behavior, not intention.

Inclusive Behaviors Assessment

For the individual. Thirty-six elements across the six inclusive behaviors, scored on how consistently you practice each one rather than how much you believe in it. You get a maturity reading for every behavior, the outlier sitting furthest from its neighbors, and one move sized to where you actually are. It compares you with nobody. No percentiles, no cohort, no averages. The only comparison it makes is you against yourself over time. Free to take, with a free summary. Organizations can license it for a team, though it was built first for the person taking it.

Belonging Index

For the employee experience. Where the assessment reads a person, the Belonging Index reads the machinery: the policies, practices, and processes that decide what employees actually experience regardless of how anyone behaves in a room. It scores what is written, what is enforced, and the distance between the two, across the full arc from hiring through promotion, pay, and exit. Unlike the individual assessment, this one benchmarks. You see where you sit against organizations of comparable size and sector, because structural gaps are hard to argue with once you can see who else closed them.

Inclusive Brand Index

For the consumer experience. Everything a customer meets before they ever meet an employee: the advertising, the imagery, the language, the packaging, the product itself, the digital experience, the physical store. Most organizations work on the inside and assume the outside follows. It rarely does, and customers read the outside first. This index scores your brand as your market actually encounters it, benchmarked against category peers, and names the distance between what you say about belonging and what your brand demonstrates without saying a word.