What our mark represents.
innovation
transformation, progress, action - represented by a spark/hand combo, reaching upward for progress and humanity
unbiased
balanced, fair, intentional - represented by a stable and protective curve from which the spark burns safely
FAQs
What does the Innovation Unbiased logo symbolize?
The logo depicts a spark or torch, symbolizing transformation and progress. The spark is a controlled flame, suggesting that when change is nurtured in a safe environment, it can drive innovation. The raised hand in the design represents courage, involvement, and willingness to lead change.
How is the logo constructed, and what do the shapes mean?
The logo is formed from the letters “I” and “U,” symbolizing Innovation Unbiased and the concept that everyone belongs. The “U” at the bottom subtly creates a smile, emphasizing optimism and inclusion. The contrast of sharp and rounded corners reflects the brand’s blend of boldness and stability.
What archetype does the logo represent?
The logo embodies the Sage-Rebel archetype, blending wisdom with strategic disruption. It represents speaking hard truths with empathy, challenging norms thoughtfully, and empowering others to lead transformation—much like visionaries such as Professor X, Yoda, or Dana Scully.
Why is the logo essential to Innovation Unbiased’s mission?
The mark is more than just a visual—it’s a symbol of discernment over noise, grounded vision over flashy disruption, and capability-building over quick wins. It visually communicates the brand’s dedication to presenting hard truths with empathy, data with humanity, and future-focused thinking that keeps people at the core.
What does the green color and layout of the mark signify?
Green stands for growth, renewal, and progress, while purple represents wisdom and transformation. The top features words like “innovation, transformation, progress, action,” and the bottom highlights “unbiased, balanced, fair, intentional,” visually connecting the spark of change to its stable foundation.
How does the logo reflect our values of inclusion and belonging?
The design’s use of “I” and “U” not only references the brand name but also subtly communicates that everyone is welcome and valued. The smile within the “U” and the raised hand both reinforce optimism, inclusion, and the belief that transformation is possible when everyone participates.